For fly anglers who fish around the world.
Performance reels and global community.
Discover the new Stone reel →You don't fit the fishing stereotype.
You don't wear camo or tactical clothing.
You're also not excited to spend 100s of hours researching gear.
What do you want? To escape into nature, catch fish, and connect with other anglers around the world.
You might be a doctor who fishes Scottish lochs between conferences. An attorney planning trips around watersheds. An architect learning tenkara in Japan. A software engineer who found fly fishing as an escape from tech bro optimization culture.
You're curious about different approaches to the sport. You want to make friends with interesting people from different countries and backgrounds.
The existing fly fishing industry doesn't serve you well.
This is why we started FitzAlan. We're building something different – for people just like you.
The Vernly Series
Top Performance. Clean Design. Built to last.
Vernly Series Stone Reel
3/4 and 5/6 Weight
An elevated experience on rivers, lakes, and ocean flats.
Field tested in Montana, the Bahamas, England, and Japan.
Shop Stone Reel
Vernly Series Air Reel
3/4 and 5/6 Weight
The perfect reel for intimate streams and creeks.
Field tested in Montana, the Bahamas, England, and Japan.
Shop Air ReelThoughtful design. Every detail intentional.
Our Tyrian red paint took weeks to get right. It's based on an ancient Phoenician dye made from snails, a color worn by emperors and artists.
We're making fly fishing gear for people whose outdoor pursuits are part of a complete life, rather than a separate identity.
Fly fishing connects you to the world.
Most fly fishing brands treat the sport as purely American or British.
We see fly fishing as inherently global. Fantastic techniques, craftsmanship, and anglers can come from everywhere. Japan. New Zealand. Korea. South Africa. Slovenia. Patagonia.
We're building a community of anglers who:
- Travel to fish different waters and learn different approaches
- Care about ecosystems more than catch counts
- Want to connect with smart, open, curious people from different cultures
- Value sophisticated design without tactical aesthetics
- Reject provincial thinking about gear, techniques, and who belongs in this sport